The platform
Not a curio site.
A commerce OS.
Africa has the world's most vibrant artisan culture and a growing class of serious operators. Oya is built for both — giving sellers the infrastructure to reach global markets, and buyers the trust systems to buy with confidence.
This is not another marketplace listing site. Oya is operational infrastructure — with logistics, payments, and seller management built from the ground up for African commerce complexity.
The infrastructure
Four layers.
One platform.
Pan-African Marketplace
A structured platform for African operators, artisans, and businesses to sell globally — with verified seller infrastructure and curated product discovery.
Logistics Management
End-to-end logistics coordination across African markets. Shipping, tracking, and fulfilment — built for cross-border complexity.
Payment Rails
Multi-currency payment infrastructure designed for African operators. Local payment methods, international settlement, and transparent fees.
Seller & Buyer Infrastructure
Full seller onboarding, product management, and buyer trust systems. Everything needed to run a real commerce operation — not just a storefront.
Pan-African · Global reach
The roadmap
Four phases.
Built in public.
Foundation
Target: Q3 2026
- Core marketplace infrastructure
- Seller onboarding + KYC
- Product listing + discovery engine
- Beta seller cohort (50 sellers)
Commerce Rails
Target: Q4 2026
- Payment gateway (multi-currency)
- Escrow & buyer protection
- Logistics partner integration
- Real-time shipment tracking
Scale & Trust
Target: Q1–Q2 2027
- Verified seller programme
- Cross-border fulfilment hubs
- Buyer loyalty infrastructure
- 10,000+ seller target
Institution
Target: 2027+
- African artisan certification body
- Cultural IP protection layer
- Export facilitation partnerships
- B2B wholesale infrastructure
Why Oya
Not another marketplace.
An operating system.
Oya is being built transparently — with the seller community shaping the product. Join the waitlist to influence what gets built next.
Join the waitlist
Be first on Oya.
Whether you sell, buy, or want to partner — join the waitlist and help shape what Oya becomes.